You’ve seen the announcements all over already, and if you haven’t, then I guess you’re not as much of a artnews junky as me – either that or you’ve been in a coma, (either/either) but this week sees  one of the most amazing “lo fi sexy” photographers in the world right now – Yasumasa “Yone” Yonehara, opening not one, but two shows in both Melbourne and Sydney.

“Yasumasa ‘Yone’ Yonehara is undoubtedly one of the most dynamic and influential magazine editors and photographers in Japan.

During the 90s Yonehara’s work with the iconic Egg Magazine was instrumental in the emergence of ‘kogyaru’ (Japanese schoolgirl) culture into the global consciousness.

Yonehara’s signature ‘lo-fi sexy’ photographic style was established though a collection of erotic Fujifilm ‘cheki’ shots for Smart Girls with some of Tokyo’s hottest models. The unprecedented success of his first book, a folio of these Smart Girl portraits, bestowed him instant fame.

It was at this point that Yonehara’s sphere of influence became global, with brands such as American Apparel ‘appropriating’ his unique photographic style for use in advertising campaigns. A new genre of editorial photography was born, founded on Yonehara’s instant Polaroid style.”

(flyer is for the Melbourne show)

Who:  Yasumasa “Yone” Yonehara
What: Shake That Ass solo show

Melbourne show:

Opens Friday 24th September, 6pm til 9pm – show runs til 10th October
Backwoods Gallery – 25 Easey St, Collingwood (rear of side alley)
After party at New Guernica from 10pm

Sydney show:

Opens Saturday 25th September, 6pm til 9pm – show runs til 27th October
Lo-fi Collective – Level 3, 383 Bourke Street, Surry Hills

Via Backwoods Gallery & Lo-Fi Collective