Starting today and running for a couple of weeks, Pimp My Sneaker looks pretty fine. Chadstone Shopping Centre has done this kind of “urban art” promo/event thing before, dabbling in street art and such in its promotions, but this one has to be the best we have seen yet.

With over twenty customised sneakers on display from a huge range of international artists, the collection itself is curated by world class UK artist Remi Rough from Agents Of Change (check out the amazing Megaro project they just did). Not only has he curated the show itself, but he is also in town to oversee it all, and will be producing a mural showcase at Chadstone (awesome. He’ll also be doing instore appearances, and there’s also some competition stuff as well, and you can win some kicks and the like.

This from their site:

“Immerse yourself in the hottest exhibition during Kicks At The Capital this May. Step into Pimp My Sneaker – the world first exhibition of sneakers created by International street artists – curated by London based artist Remi Rough.

Attend the hottest VIP Shopping Party on May 23 to enjoy for exclusive offers and live street art entertainment. Inspire Remi Rough as he creates street art live at Chadstone on May 31. Pimp your own look with Remi’s Edits – a unique style guide illustrating Chadstone’s hottest street wear.”

Well, it’s maybe not the “first exhibition of sneakers created by International street artists” , but we’ve seen a bunch of the images of the kicks, and damn Remi Rough has put together a fine ass collection – with Oz artists Darren Henderson and Dabs Myla amongst them!

We’re looking forward to seeing all this for ourselves!

Who: Remi Rough, Dabs Myla, SheOne, Philip Lumbang, Handiedan, David Shillinglaw, Billy & Alex, Mr Penfold, Pixel Pancho,  Juice 126, Jaybo Monk, Darren Henderson, Laser 3.14, The Cloud Commission, Prefab77, Fantome, System, Derm, FiST, and LXone
What: Pimp My Sneaker custom sneaker show and live art
Where: Chadstone Shopping Centre, Melbourne
When: Exhibition of the kicks runs from 9th May until the 3rd of June . Some kind of VIP Shopping and live art stuff on the 23rd, and Remi Rough painting live on May 31st. Mad.

Check out the Chadstone website for more info, as well as Remi Roughs website!